Adding Flare to the Hoop Earrings

Everyday should be Women International Day, right? Since that special holiday has passed, Mejuri sent out such a darling piece that gives your typical gold hoop earrings a little bit of flare. I absolutely love these gold hoop earrings that dangles a shinning pearl to add more meaning and gives you a classy vibe. Here,…

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Anthropologie Brand Research

I chose to research a particular brand that most females are familiar with- Anthropologie. I was curious to understand Anthropologie’s ethical values which includes, their labor conditions, animal welfare, and their environmental responsibility. I researched what happens behind closed doors and put together a quantitative survey about shopping with Anthropologie. Additionally, I interviewed with a…

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Family Lifeline – Brand Awareness

Family Lifeline partnered with CreateAthon @VCU to increase brand awareness to the community of Richmond, Virginia. Our team stayed awake for 24+ hours to recreate brand recognition which includes a new tagline, a mock website (easier to maneuver), an SEO, a new mission statement, a new “about us” body copy, and an art design that…

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They Call it Fast Fashion for a Reason

The fashion industry is in its PRIME. Fashion shows, events, meetings, and launching new brands are being held left and right in every major city of the world. Successful celebrity models are always featured in high-in designer brands runways such as Bella Hadid, Gigi Hadid, Kendall Jenner, Karlie Kloss, Kaia Gerber, and the list goes…

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Slingback Heels Makes a Come Back

Hello fashionistas! Sorry I haven’t been blogging lately. Life is really trying to chase me recently and test my limits, but that only prepares me for the real world, right? I wanted to share with you this outfit I put together while Richmond’s weather was doable… but let’s see how long the weather will last.…

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