Exotic Dancers Research

For one of my major classes, we had the opportunity to grow our research abilities on local, Richmond subculture groups. My team chose to dive deep into the culture of exotic dancers, AKA strippers! Exotic dancers are everything you could imagine. Sexy, youthful, prideful, fun, a fantasy and most importantly, making that money. Throughout our…

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Anthropologie Brand Research

I chose to research a particular brand that most females are familiar with- Anthropologie. I was curious to understand Anthropologie’s ethical values which includes, their labor conditions, animal welfare, and their environmental responsibility. I researched what happens behind closed doors and put together a quantitative survey about shopping with Anthropologie. Additionally, I interviewed with a…

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Family Lifeline – Brand Awareness

Family Lifeline partnered with CreateAthon @VCU to increase brand awareness to the community of Richmond, Virginia. Our team stayed awake for 24+ hours to recreate brand recognition which includes a new tagline, a mock website (easier to maneuver), an SEO, a new mission statement, a new “about us” body copy, and an art design that…

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