Everyday should be Women International Day, right? Since that special holiday has passed, Mejuri sent out a darling piece that gives your typical gold hoop earrings a little bit of flare! I absolutely love these gold hoop earrings that dangles a shinning pearl to add more meaning and gives you a classy vibe. Here, I am wearing a low-cut shirt that exposes my neck which allows the earrings to pair more easily. Necklace is from Madewell.
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The fashion industry is in its PRIME. Fashion shows, events, meetings, and launching new brands are being held left and right in every major city of the world. Successful celebrity models are always featured in high-in designer brands runways such as Bella Hadid, Gigi Hadid, Kendall Jenner, Karlie Kloss, Kaia Gerber, and the list goes on. But behind all that glamours execution of the fashion runways, we tend to forget how those pieces of clothing are being manufactured in the first place. Fast fashion has been becoming a problem that popular brands such as Zara, H&M, Forever 21, and many more have been exposed to the public about their fast fashion problems and their target audience are now realizing there is an issue that needs to be resolved.
In my User Experience class, we’re assigned a passion project on something we want to see change, something to make a difference in our everyday lives. An issue that I find very relevant in today’s world is the fashion industry. The fashion world is growing and truly at its peak with today’s’ advanced technology and the creative minds to articulate unique fashion. I love that about fashion, but what about everything else behind closed doors? It’s terrible to say that most of the clothes we own, are manufactured in a developing country and those workers sometimes are not treated fairly, nor do they get workers compensation. I understand that’s how the business functions; the brand of the company will hire workers outside the U.S. simply because it’s cheaper to pay for the number of hours they’ll be working. However, I commend those who are advocates against fast fashion. Some people truly care about the fashion industry behind closed doors and those are the people who bring awareness and make a difference. I want to be a part of that difference.
If I could create an app (does not have a name yet) that is similar to Good on You and create where users have the ability to take a picture of the tags of their clothing and it will share with the users:
Where it’s made from
This app can be beneficial to those who are interested in the production behind the brands they shop from. The app can also compare similar clothing the user is interested in, but may suggest something more pricey, but will get better use out of it. There will be an option if the user wants to shop with only clothes made in the U.S. to avoid clothing manufacturer from overseas. While shopping with this app, it will offer promotions and discounts from potential stores that are recycled friendly or have other ethical values which may have a greater chance of users shopping with a brand they haven’t shopped with before. The user can share their likes, dislikes, and comment about what they enjoyed about a certain brand which then will help other users make decisions when purchasing. The app will also incorporate articles on how the manufacturers are doing as a business; it will share with the users are being treated and if they’re getting compensation for working in such dangerous conditions. This will allow users to be more aware of their clothing production and may inspire individuals to be more conscious while shopping.
Can you think of a retail store when the moment you step foot you’re saying “ooohhh, ahhh” and don’t even know where to begin because you’re so intrigued and amazed at a place. Personally, a store that makes me feel rich, sophisticated, chic yet home-country loving, would have to be good ol’ established in 1992 and parent of Urban Outfitters, Inc., Anthropologie. You can sense the type of aesthetic by the way their clothes hang on the mannequins, an accessory table laid out beautifully, a beauty and wellness section with mirrors everywhere to represent your inner and outer beauty. One of Anthropologie’s most jaw-dropping attribute about them is how lovely their decor is displayed. You’ll see cute dainty lanterns hanging from the ceilings, big wooden doors as an entrance, wooden floors throughout the whole store, and of course we can’t forget their home essentials such as bedding, table tops, pillows, mirrors, or even the tiniest thing for a house like rusted door knobs! What else could a woman ask for?? Anthropologie is one of those stores that has this power that can make you feel like a whole new person.
But let’s dive into the reasons why Anthropologie gets woman of all ages ecstatic to shop with their company. I mean, I can’t blame them, they do such a good job at making you feel like you’re thriving and deserve to be there! So, what are those reasons exactly? And truly, what do the consumers think about Anthropologie’s clothing brand and the experiences that has been held within those big wooden doors.
Author Chavie Lieber on December 4, 2014 expresses the Unraveling Anthropologie’s Intoxicating Store Experience. Something that makes Anthropologie stand out from other retail stores is there tactics based off of comfort and individuality. The corporate creative director of Anthropologie, Missy Peltz tells Racked that the brand aims for “eclectic, rustic, modern” feel. Hence why they put so much effort into the stores physically and visually to create this fantasy for consumers to get lost in. Peltz also mentions that the company aims to hit every sense when consumers are shopping so, just not by experiences but as well as a certain smell, feeling, or hearing something that makes feel happy while shopping at Anthropologie. Peltz says “we want everyone to feel welcome.”
But why are the dresses retailing for $400 or even a ring holder at $70? Because Anthropologie is simply exceptional. Anthro assumes their consumers are loaded with in incredible income, since most of their consumers are from the ages 28 to 45. But what I find interesting is that Urban Outfitters retails their clothing for a lot less expensive than Anthropologie. Now thats a whole other topic to look into, but since Anthro is its own brand, they must stay loyal to that brand and give what the consumers expect.
Hello babes! Sorry I haven’t been blogging lately. Life is really trying to chase me recently and test my limits, but that only prepares me for the real world, right? I wanted to share with you this outfit I put together while Richmond’s weather was doable… but let’s see how long the weather will last.
The top I am wearing is from Target, but the brand is called Prologue. This blouse was such a cop! It was on sale for $12.00. I bought this in a size medium because I was aiming for that bigger, looser look. I adore the sleeves because their puffy and kind of droopy, which gives it more character and not your typical button up. My jeans are thrifted from Buffalo Exchange. Again, I love these jeans because the material is stiff and you can just feel how authentic the jeans are made. Lastly, these mini heels are EVERYTHING! I actually found these gems in my closet. These slingback heels are making its come back, The pointed heels with cheetah detail gives it a professional look, so I could wear this in the office or a night out!
What Are Your Thoughts on Slingback Heels? Comment below!
One of America’s millennials most popular retail stores would have to be Urban Outfitters- known for their grunge, hipster vibes, yet chic for an insta-worthy picture. Urban Outfitters is the parent of Anthropologie and Free People- these three stores sweep young adults off their feet all across the nation with their unique style which allows individuals to feel different and special in their own way for owning clothing that isn’t basic. However, I would like to research about Anthropologie’s ethical values, but since Anthropologie is under URBN, I’ll dive into their family values; where does URBN clothing come from? (United States, China, Indonesia etc) and most importantly, how well does URBN treat their manufactures?
Just by looking at that picture above, doesn’t the fashion just look expensive? Anthropologie is known for a lady store that sells anything from big-flared jeans and a silky blouse, beauty products, a bridal concept, to bed sheets or silverware and modern furniture. This retail store offers a lot and I can’t lie, I definitely shop from Anthropologie and every time I go straight to the sell section! Their prices for a basic tee can be anywhere from $62.00 to $80.00, just for a plain t-shirt, that’s wild! Why does a plain-cotton t-shirt cost SO much? Although, I did notice that basic t-shirts at Urban Outfitters are significantly cheaper compared to Anthropologie. Anthropologie struggles to identify who they are as a brand. Many people shop from specific stores they favor due to their brand but Anthropologie is not one of those stores- they struggle to find it’s clear identity.
Nonetheless, I am more interested in their labor conditions. URBN is proud to promote their OU Community Cares, where employees and customers are encouraged to to give back to their community. I love this aspect but what about the individuals who work for the supply chain? According to the California Transparency in Supply Act, they state about their labor policies, they are committed to NOT use child or slave labor. Unfortunately, that is all I have researched about their labor conditions through another article source. I would still like to further research how often their factories are audited, who and where their supply chains are located.
I know we’re all guilty of hitting the “Accept these Terms and Conditions” button when we sign up for something because it takes TOO long to read and half the time we don’t even understand what the terms mean! It’s quite scary too because as humans, we have rights, and when we sign up for something and don’t read the policies- we are setting ourselves up for something that could lead us to trouble. So, what does plain language mean? I had the opportunity to meet the Co-Founder, Deanna Lorianni of Zuula Consulting. Zuula Consulting helps companies and businesses to be clear and compelling with their message content.
Deanna gave us insightful information about what plain language can do for everyone, everywhere. It’s taking a body of text that is filled with these big, fancy wording and simplifying that message into context that an 8th grader can understand. Plain language is not “dumbing” you down, it’s simply taking a body of text and using words that a wide-range of audience can all understand. For example:
I really enjoyed Deanna Lorianni as our guest speaker in class. She spat out so many quick facts about how humans are not willingly to read a paragraph if it has more than 100 words. Yeah, no wonder we don’t want to read the terms and conditions while signing up for something! But thanks to plain language, they’ll take those big, fancy words and throw it out the window to make our lives just a little bit easier. 🙂
It’s no joke that the VCU Brandcenter is one of the top three schools to earn your Master’s degree with about anything that involves advertising. I had the privilege to meet an aspiring student copywriter, Tarik Atallah. As we shared a wonderful conversation about the many aspects of going to school at the VCU Brandcenter, he also filled me in on what it’s like being a copywriter with all the demands and chaos of trying to fill a paper with over 50 headlines that aren’t quite good enough.
So, I asked him what’s his story for coming to the VCU Brandcenter and what led him to here today. “I looked at all the successful copywriters on LinkedIn in L.A. and saw that a couple went to VCU Brandcenter and I reached out and emailed a couple of them… uh… asking what they suggest I do and a few of them highly recommended the VCU program. At first, I was initially averse to it because I didn’t want to spend two years, anywhere I guess, but after getting a sense of what it can afford me, it made sense to go ahead and do it.” Tarik shares with me that he wanted a challenge. He wanted to go for something outside his realm. Prior to copywriting, Tarik was a geography major and knew he was coming from a disadvantage, which encouraged him to do a portfolio program: Book Shop. Book Shop is taught by people in L.A. who went through the same portfolio program and got jobs through it, which essentially is a crash course on how to be a copywriter and art director. Tarik states, “It was cool. It definitely got me to dip my feet in the water.” Because of his experience through his portfolio, it led Tarik to the VCU Brandcenter.
In all honesty, I have to say, if I wasn’t assigned this networking assignment that made me interview professionals, I wouldn’t be as inspired to branch out and learn different roles in the advertising industry. Currently, I’m studying strategy which is great and all, but I’ve become more open-minded to learning other positions such as copywriting. I’ve always found it amusing to come up with catchy headlines and taglines to get peoples’ attention when they don’t even know it. People find themselves reading an ad, and they kind of laugh to themselves because it rings a bell in their head or catches them in a different way. That’s the job of a copywriter: to make a headline simply catchy, informative, and engaging. Nonetheless, Tarik and I talked about how it can become exhausting and draining when you’re a copywriter. I was sharing with Tarik how I feel pressured to come up with brilliant ideas, work efficiently with a group of people, and just keeping up with the fast pace no matter where you are. For some people, that might give them the power to work better, but personally, it terrifies me that I only have 10 more hours until a pitch, yikes!
Bottom line, I’m happy to say that I reached out to a stranger and made a connection with Tarik because I’m now one step closer to adding another professional into my network. Perhaps, Tarik can guide me to another stranger who can provide insights on something else I’m curious about later in life. Something I’ll take away from Tarik’s and I conversation about life in general, “when you hit that success, with this kind of thing, it’s like a whole new degree of fulfillment. It’s beyond rewarding and it rarely comes, if ever.”
In my prior blog post I have discussed about the assignments and work we will be doing in the class ‘User Experience’ which I had thought was networking with professionals, building your portfolio, and trying to get the most of out it so we are prepared for the real world. While this is all true- I learned what User Experience really means. We had a guest speaker, Cheng Hong who teaches History of Advertising at VCU. According to professor Cheng, user experience is the merge of usability, and interaction design with marketing, branding, market research, product category, physical design etc. Those who analyze user experience, they must research both before and after designing a product. They have to truly understand their users before designing a product and to test the product after it is designed.
After diving more into user ex, the goal of my website is to build my portfolio and blog about whats important to me which includes school, fashion, skincare/beauty, and just everyday life– I hope those categories are relatable for my users. My users would probably be young women in their 20’s, maybe in college or for anyone whose passionate about fashion and beauty (I have yet to blog about my lifestyle, will be coming soon!) If I had to use a research method, I’d mostly likely go with card sorting because it acts as if it was a website. You have categories and then sub-categories for those to see their choices of options. I still have a lot of reconstruction to add into my site, but hopefully with my new knowledge about user experience, I’ll now be able to analyze my own users more accurately and efficiently!
Recently I became an ambassador for Mejuri- known for their unique, luxurious, and ethical practice craftsmanship. I love their pieces because they’re made from nothing but love and their quality is well put together for such a good price! Not to mention, they work with women and only want to embrace their specialty of fine jewelry.
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