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I chose to research a particular brand that most females are familiar with – Anthropologie. I was curious to understand Anthropologie’s ethical values which includes, their labor conditions, animal welfare, and their environmental responsibility. Initially, I wanted to dive deeper into the manufacturing policies. I researched what happens behind closed doors and read secondary research from other individuals. I then put together a survey and had participants of all ages answer relevant questions when it comes to shopping with Anthropologie. Additionally, I interviewed with a former employee of Anthropologie to gain an insiders perspective.