Click the ‘Download’ button to view the file.

I chose to research a particular brand that most females are familiar with – Anthropologie. I was curious to understand Anthropologie’s ethical values which includes, their labor conditions, animal welfare, and their environmental responsibility. Initially, I wanted to dive deeper into the manufacturing policies. I researched what happens behind closed doors and read secondary research from other individuals. I then put together a survey and had participants of all ages answer relevant questions when it comes to shopping with Anthropologie. Additionally, I interviewed with a former employee of Anthropologie to gain an insiders perspective.

Posted by:Kimberly Ann

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s