Adding Flare to the Hoop Earrings

Everyday should be Women International Day, right? Since that special holiday has passed, Mejuri sent out such a darling piece that gives your typical gold hoop earrings a little bit of flare. I absolutely love these gold hoop earrings that dangles a shinning pearl to add more meaning and gives you a classy vibe. Here,…

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Anthropologie Brand Research

I chose to research a particular brand that most females are familiar with- Anthropologie. I was curious to understand Anthropologie’s ethical values which includes, their labor conditions, animal welfare, and their environmental responsibility. I researched what happens behind closed doors and put together a quantitative survey about shopping with Anthropologie. Additionally, I interviewed with a…

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Family Lifeline – Brand Awareness

Family Lifeline partnered with CreateAthon @VCU to increase brand awareness to the community of Richmond, Virginia. Our team stayed awake for 24+ hours to recreate brand recognition which includes a new tagline, a mock website (easier to maneuver), an SEO, a new mission statement, a new “about us” body copy, and an art design that…

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