The fashion industry is in its PRIME. Fashion shows, events, meetings, and launching new brands are being held left and right in every major city of the world. Successful celebrity models are always featured in high-in designer brands runways such as Bella Hadid, Gigi Hadid, Kendall Jenner, Karlie Kloss, Kaia Gerber, and the list goes on. But behind all that glamours execution of the fashion runways, we tend to forget how those pieces of clothing are being manufactured in the first place. Fast fashion has been becoming a problem that popular brands such as Zara, H&M, Forever 21, and many more have been exposed to the public about their fast fashion problems and their target audience are now realizing there is an issue that needs to be resolved.
In my User Experience class, we’re assigned a passion project on something we want to see change, something to make a difference in our everyday lives. An issue that I find very relevant in today’s world is the fashion industry. The fashion world is growing and truly at its peak with today’s’ advanced technology and the creative minds to articulate unique fashion. I love that about fashion, but what about everything else behind closed doors? It’s terrible to say that most of the clothes we own, are manufactured in a developing country and those workers sometimes are not treated fairly, nor do they get workers compensation. I understand that’s how the business functions; the brand of the company will hire workers outside the U.S. simply because it’s cheaper to pay for the number of hours they’ll be working. However, I commend those who are advocates against fast fashion. Some people truly care about the fashion industry behind closed doors and those are the people who bring awareness and make a difference. I want to be a part of that difference.
If I could create an app (does not have a name yet) that is similar to Good on You and create where users have the ability to take a picture of the tags of their clothing and it will share with the users:
- Where it’s made from
- Material used
- Suggested products
This app can be beneficial to those who are interested in the production behind the brands they shop from. The app can also compare similar clothing the user is interested in, but may suggest something more pricey, but will get better use out of it. There will be an option if the user wants to shop with only clothes made in the U.S. to avoid clothing manufacturer from overseas. While shopping with this app, it will offer promotions and discounts from potential stores that are recycled friendly or have other ethical values which may have a greater chance of users shopping with a brand they haven’t shopped with before. The user can share their likes, dislikes, and comment about what they enjoyed about a certain brand which then will help other users make decisions when purchasing. The app will also incorporate articles on how the manufacturers are doing as a business; it will share with the users are being treated and if they’re getting compensation for working in such dangerous conditions. This will allow users to be more aware of their clothing production and may inspire individuals to be more conscious while shopping.